Catalina Marketing is well-known for the checkout coupon printers you encounter at the register, as well as the coupons and offers that print after your transaction has been completed.
According to Coupons in the News, Catalina Marketing filed for bankruptcy this morning (January 17, 2019) in an attempt to reduce outstanding debt and allow for future success.
While it’s scary to know that Catalina Marketing has been struggling, you’ll want to know what this announcement means for shoppers.
What Catalina Marketing’s Bankruptcy Means for Shoppers
- Catalina checkout coupons will continue to be honored by retailers.
This is a big one, since I’m sure we’ve all got some of their coupons in our collection. You should have no trouble redeeming Catalina coupons as usual at the register.
- Catalina will continue to operate as usual through the restructuring.
We should expect no interruption in services.
For now, nothing should change. Could we see Catalina Marketing – and its coupon printers – disappear entirely in the future? It’s a possibility. As the world of coupon use becomes more digital, some things are bound to change. Catalina is determined to adapt to keep up with the way grocery marketing is headed.
You can read more details about this change at Coupons in the News: Catalina Files for Bankruptcy.
I’d love to hear your thoughts in the comments!