Many Michigan residents are waking up to find something missing from the Sunday paper: the RedPlum inserts they expected to find.
While it’s not yet widespread across Michigan, this appears to be part of a pilot program that Valassis (parent company of RedPlum) is rolling out nationwide. It began as early as 2008 in other areas. At first, Valassis made the change when a newspaper’s circulation fell below 60% reach in the market – but now, it’s making a market-by-market decision. As newspaper circulation numbers continue to fall, that may mean that you may receive one RedPlum coupon insert in your mailbox instead.
What can I do to get my RedPlum coupons?
- Print RedPlum coupons online when you can. These are still available and many of them match the coupons you’ll find in the inserts. They do reach a print quota and disappear, so for best results, print what you need on Sunday when they arrive.
- Ask friends & neighbors for unused RedPlum inserts. If you’ve visited the RedPlum Coupon Finder and have learned that your area is now getting the RedPlum in the mail, ask those around you for the copies they’re not using. It will be limit 1 per household, so you many need to get creative.
Did you get your RedPlum inserts in the Sunday paper today?