Have you heard about the recent Kroger coupon policy changes? On February 1, 2013, Kroger corporate announced Kroger coupon policy changes affecting 118 stores in the Cincinnati/Dayton market (beginning with the ad cycle on February 4, 2013). Though these coupon policy changes DO NOT affect any of the 133 Kroger stores in Michigan, they have created quite a stir among coupon shoppers here. Here are the details you need to know.
Kroger Coupon Policy Changes (including an end to double coupons)
- Many Kroger locations (including stores in the Michigan division) currently double coupons with a face value of $0.50 or less. This means that when a $0.50 coupon is scanned for any shopper with a Kroger shopper’s card, the coupon will deduct $0.50 twice. A $0.50 coupon at Kroger is normally worth $1.00 – and that’s a nice savings.
- In April 2011, Kroger stores in the Houston (TX) division (which had previously doubled) began accepting coupons at face value only.
- In March 2013, Kroger stores in the Cincinnati/Dayton division will revise coupon policy and will accept coupons at face value only. Many of these stores would also previously multiply coupon values between $0.50 and $0.99 to $1.00 (a $0.55 coupon would be worth $1.00, a $0.75 coupon would be worth $1.00, etc.).
- These Kroger stores plan to lower prices on around 3,500 items in their stores as part of the change.
- Kroger corporate will be watching the success of this new program closely – with the potential of implementing it into other divisions as well.
What do these Kroger Coupon Policy Changes mean for Michigan shoppers?
Kroger stores in the Michigan division have not announced any changes to their coupon policy.
However, the coupon policy for stores in Michigan is likely to face revision in coming months as Kroger examines the success of various policies, including double coupons. If the face value (“no doubles”) coupon policy proves to be successful along with lowered prices in the Cincinnati/Dayton region, there is a possibility it will encourage changes to trickle down into Michigan Kroger stores.
If you’ve been using coupons for any length of time, you know that coupon policy change is not uncommon. Though it seems depressing, the economy (and questionable shows like TLC’s Extreme Couponing) has forced stores to rethink market strategies.
There may come a day when no stores in any Michigan grocery chain will double coupons. And if (or when) it does, will it change the way you shop? Or will you still be trying to save money?
What’s your reaction?